Hardware Store Point of Purchase Merchandising Guide
November 9, 2022
"We buy with our eyes." There's a reason this adage has been true for years. In the age of growing eCommerce and big-box options for hardware, tools, and welding supplies, brick-and-mortar retailers need to remember this.
Perhaps one of the most critical business strategies you'll develop is merchandising your retail store. So, it's crucial to understand your options when showcasing your products and to solidify your brand in shoppers' minds.
Beginning with the proper layout is always important. But once you figure out the footprint, it's time to turn your attention to merchandising display options. The right displays can make a business, but the wrong choices can prevent customers from returning.
What Is Point of Purchase Merchandising?
What your customers see when they first enter your store will leave a lasting impression that either draws them in further or pushes them out and to a competitor. Point-of-purchase (POP) displays can highlight products in ways that prompt shoppers to follow through with their purchases. When you create them with intention, POP displays can act like a neon sign that says "Buy me!"
Have a new product line you want to advertise? Are you carrying seasonal items that you know shoppers are looking for? Do you want to create convenience for the most sought-after inventory? POP displays can act as a stage to highlight these items and increase the potential for a sale.
Types of POP Merchandising
Below we dive into some of the most common types of POP merchandising displays to help you find retail success.
Gondola Displays
These two-sided displays can be adjusted and customized to hold many products. While they are a more expensive option, they are freestanding and can withhold the weight of heavy-duty merchandise. With the right approach, gondola displays can elevate your retail store to a new aesthetic level.
Display Racks
Free-standing display racks come in endless options when it comes to size, shape, and finishes. Wire, plastic, and wood are the most common materials. And the fact that they can sit on the sales floor without support provides layout flexibility. Sending an inspiring brand message is one of the best ways to take advantage of merchandising to help boost sales.
Inventory Racks and Shelving
How you organize the backroom and excess inventory storage is just as important as how you organize your sales floor. The right strategy can help keep employees safe, streamline restocking, and clarify inventory ordering.
Fill Those POP Displays
At KDAR Company, our ultimate goal is to produce top-quality products at competitive pricing, and we regularly introduce new items to meet your needs. The truth is, we sell better products with more features at lower prices than our competitors. Plus, we back our products with our industry-leading customer service. Our team is passionate about serving your business and helping you succeed.
As a family-owned company, we have built our business on a foundation of superior customer service and focused personalized attention. The KDAR Company team supplies retail stores with innovative, high-quality products and state-of-the-art packaging you can sell at prices your customers will appreciate. With more than four decades of experience in retail, we strive to serve you and supply you with the products you need to grow your business.
KDAR Company has manufacturer's reps and sales staff dedicated to meeting customer needs throughout the country and beyond. We consider this higher level of customer service a hallmark of our business.
Contact us today to learn more!
